Now, with that understanding in place, let’s get into it. This could be as simple as turning the data in a Microsoft Excel spread into a bar chart, or as advanced as sending data from multiple advertising platforms into a comprehensive interactive dashboard. At its core, data visualization is merely the act of turning raw data into some form of graphic representation. Not to worry - we’ve done it for you! Below we cover 5 of the best data visualization tools and how they can be used for organizations across all levels of data sophistication.īefore we dig into the tools, though, let’s first clarify what a visualization tool actually is. With so many choices available to marketers today, how does someone go about determining the top visualization tools?
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